DESCGEN • Tone Profile

Step 1 — Voice

Pick the personality that matches your brand. Each card shows a tiny example of how copy might sound.

Tone profile

Create a new profile or edit an existing one.

Existing profiles

Tone name Required

Formality

Formal

Clear & professional

Polished, precise language. Feels corporate or official.

“Introducing the Series X monitor, engineered for consistent, professional performance throughout the workday.”

Neutral

Balanced

Professional but approachable. Works for most brands.

“The Series X monitor delivers sharp visuals and reliable performance for everyday work and creative projects.”

Casual

Friendly

More human and relaxed, like a good salesperson.

“Meet the Series X monitor—crisp, fast, and ready to make your desk setup look and feel way better.”

Energy

Calm & confident

Low energy

Steady, reassuring tone. Good for serious or premium products.

“Built to last, with components that keep performing day after day without fuss.”

Balanced

Medium energy

Engaging but not over the top.

“Fast to set up, easy to use, and powerful enough to handle your daily workload.”

High energy

Bold

Excited, launch-style messaging. Good for campaigns.

“Turn every workday into a power session with the monitor that keeps up with your biggest ideas.”

Complexity

More technical

Spec-heavy

Uses more specs and technical terms. Good for expert buyers.

“Featuring a 165 Hz refresh rate, 1 ms response time, and color-calibrated IPS panel for accurate detail.”

Simple & clear

Plain language

Keeps things easy to understand for non-experts.

“Smooth visuals, sharp colors, and a screen that makes everything easier to see and work on.”

Optional: add your own rules that we must always follow.

Rules you want the generator to follow

We’ll save this as a tone profile under your account. You can have multiple profiles and select them in the generator later.